Website / Visual identity

Birth Sister Elisa

A warm, editorial digital identity for a birth and postpartum doula serving families across West and Central Virginia.

Web designTypographyVisual identityEditorial art direction

Current Birth Sister Elisa draft website showing a full-bleed photograph of a mother holding a newborn with an expressive editorial headline — Current website draft — full-photo homepage

WEBSITE DESIGNRESPONSIVE + INTERIOR LAYOUTS

Mobile layout with a full-width photographic hero, Meet Elisa information card, and Virginia landscape photograph — Mobile layout

Local Resources page with prominent editorial heading, resource search and filters, and a two-column directory of providers — Local Resources — interior page

BIRTH SISTER ELISAWEB + VISUAL IDENTITY

THE VISUAL DIRECTION

A sister beside you.

Comforting, human, and personal. An editorial identity built around softness, trust, and the experience of being supported.

PHOTOGRAPHY-LED HERO

ILLUSTRATED LOGO + DESIGN PRINCIPLES

Warmth
Gentle color and natural photography.

Clarity
Easy-to-find services and contact information.

Trust
Personal presentation and inviting language.

COLOR STORYIDENTITY PALETTE

Soft sage#B9C3AF

Deep sage#384A3F

Dusty rose#C99C96

Deep rose#79504F

Cream#F7F1E7

TYPOGRAPHYDISPLAY + BODY

SWEETFORM SERIF / DISPLAYGentle by
design.

Editorial contrast and elegant italic forms.

LATO / BODY + NAVIGATIONThoughtful care and clear information.

Legible supporting type, with Lora used for selected editorial copy.

WEBSITE DETAILSIMAGE + INFORMATION

Photography supports a personal, reassuring, and locally grounded story.

Website design concept featuring a full-bleed photographic opening, editorial typography, and carefully organized information. Presented as a design case study prior to the site’s official launch.