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Visual identity / Brand design

Jolly Hill

A clothing and accessories identity developed through original lettering, logo variations, and embroidery details.

Brand identityTypographyEmbroidery
Arched cream Jolly Hill brand lettering on navy
Arched wordmark

A distinct visual language

For Jolly Hill, I created the brand identity, including lettering, graphic marks, and artwork for embroidery. The designs were developed to work across branding and physical apparel.

Cream Jolly Hill wordmark on a dark navy background
Brand lettering
Bold black JH monogram on a pale yellow background
Monogram
Jolly Hill label with black wordmark and supporting streetwear typography
Brand tag

Details in production

Embroidered applications bring the identity into a finished physical form, where the scale and legibility of each detail matter.

Reverse of a navy cap with small cream Jolly Hill embroidery
Embroidered brand detail