SHENANDOAH WEB STUDIOIDENTITY STUDY / 2026

BRAND DIRECTION

Made for the
place we call home.

A local visual language built around familiarity, usefulness, and the landscapes and traditions of the Shenandoah Valley.

Standalone geometric quilt symbol illustrating the Shenandoah Valley
QUILT-INSPIRED MARK
COLOR SYSTEMWEBSITE PALETTE
Warm paper#F3EFE5
Deep ink#172B24
Evergreen#24483B
Terracotta#A64F3D
Harvest gold#D4A45C
TYPE SYSTEMTYPE CHOICES ON THE LIVE SITE
DISPLAY / GEORGIAGood things
grow here.

Classic, approachable serif forms for a familiar editorial voice.

BODY + INTERFACE / ARIALAa Bb Cc 012345

Plainspoken, readable supporting text and navigation.

ART DIRECTIONLOCAL CHARACTER, DIGITAL CLARITY
Layered mountains, a winding river, dogwood blossoms and a golden sun in a Shenandoah Valley illustration
Illustrated landscape / Blue Ridge layers, dogwood flowers, rural buildings, and a warm sun
Familiar

Quilt geometry and regional scenery create a recognizable sense of place.

Clear

Readable type, direct messaging, and uncomplicated navigation make the site useful.

Welcoming

Soft neutrals and grounded colors feel neighborly rather than corporate.

LEAH STREET / VISUAL IDENTITY & WEB DESIGNSHENANDOAH WEB STUDIO