Web design / Visual identity
Shenandoah Web Studio
An independent studio website for Shenandoah Valley small businesses, designed to feel familiar, make information easy to find, and help visitors take the next step.
BRAND DIRECTION
Made for the
place we call home.
A local visual language built around familiarity, usefulness, and the landscapes and traditions of the Shenandoah Valley.
grow here.
Classic, approachable serif forms for a familiar editorial voice.
Plainspoken, readable supporting text and navigation.
Quilt geometry and regional scenery create a recognizable sense of place.
Readable type, direct messaging, and uncomplicated navigation make the site useful.
Soft neutrals and grounded colors feel neighborly rather than corporate.
View the identity board on its own ↗
The design brings together regional visual references and straightforward information architecture. I used ChatGPT Codex to explore AI-assisted website development.